IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion.
In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time.
Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies.
The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
柳波芙·阿克肖诺娃 琳达·拉宾什 彼得·费奥多罗夫 拉丽萨·古泽耶娃 奥列格·瓦西里科夫 阿纳斯塔西娅·米希纳 Denis Prytkov Kseniya Katalymova Evgeniy Kharitonov 弗谢沃罗德·沃洛丁 Mikhail Konovalov Aleksandr Averin 亚历山大·克罗特科夫 Maksim Boyko 亚历山德拉·巴巴斯基纳 Aleksandr Shakhov Maksim Dromashko Yuliya Salmina 阿纳斯塔西娅·伏拉索娃 Taya
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